Q1's 351 posts were up 71% vs Q4 '24's 205, but Q1 engagement up just 5%. Still, new engagement record.
All out focus early on Illegal Immigration was Q1's biggest engagement driver.
Trump commentary, DOGE, Lawfare, eliminating property taxes also did well.Â
Landed final blows on Biden/COVID response, "critiques"/"contrasts" driving good sentiment.
178% volume increase in Jan vs December, "All in" Immigration focus. Engagement up from 900K in Dec to 1.7M in January.Â
Established FL as leading state on Trump's Immigration policy.
Florida's COVID grand jury was popular. Institutional trust breakdown remains issue post-COVID, lots of "chem trail" comments.Â
Q2 was first full quarter after conceding Republican Primary race; volume down overall and shifted from National to Florida X profile.Â
Despite focus on FL profile, national issues still engagement drivers.
Trump Verdict, Fighting WEF/ESG, Fighting Gender Ideology popular.Â
Reports after June 2024 combine DeSantis' Florida and National Profiles